As a Senior Creative Strategist and Designer, I craft high-impact designs that drive engagement, build trust, and deliver results. With over 15 years of experience, I specialize in strategic, detail-oriented design that connects brands to audiences across digital and print platforms.
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Who you work with makes a difference
An award-winning creative strategist and graphic designer—your enthusiastic sidekick to deliver your project goals.With a background in marketing and advertising, I bring more than just design skills—I deliver strategic, idea-driven solutions that help brands connect with their audience and leave a lasting impact.
Brand identity | Creative Direction | Graphic Design | Strategies + Ideas |
Portfolio
ART DIRECTION
Magazine: YouAreUNLTD. Client: Wellwise by Shoppers Drug Mart
Developed visual concept and style following design trends.
Created and maintained brand identity, trailblazing in appealing to a new boomer audience.
Designed editorial layouts.
Strategized, managed and directed feature photoshoots.
Ensured a consistent aesthetic throughout the issues.
Created and maintained brand identity, trailblazing in appealing to a new boomer audience.
Designed editorial layouts.
Strategized, managed and directed feature photoshoots.
Ensured a consistent aesthetic throughout the issues.
DESIGN
Awards
AVA Digital Awards
+ PLATINUM, Microsite, 2024
+ GOLD, Animated Product Spotlight, 2024
+ GOLD, Web production/Design, Creative, Digital Infographic 2022
+ GOLD, Web production/Design, Microsite 2022
Folio: Ozzie and Eddie Awards
+ Digital Team of the Year 2021
Folio Magazine: Ozzie Awards
+ GOLD, best cover, B2B
+ BRONZE, best use of digital imagery, B2B
Tabbie Awards
+ GOLD, front cover
+ BRONZE, front cover (X2)
+ PLATINUM, Microsite, 2024
+ GOLD, Animated Product Spotlight, 2024
+ GOLD, Web production/Design, Creative, Digital Infographic 2022
+ GOLD, Web production/Design, Microsite 2022
Folio: Ozzie and Eddie Awards
+ Digital Team of the Year 2021
Folio Magazine: Ozzie Awards
+ GOLD, best cover, B2B
+ BRONZE, best use of digital imagery, B2B
Tabbie Awards
+ GOLD, front cover
+ BRONZE, front cover (X2)
Giving Back
THE FIVE PROJECT
Founded in December 2020, my passion for supporting the art community inspired me to launch The Five Project. The Five Project is a fundraising initiative to support local artisans. The launch project raised funds to purchase goods from local makers and donate the goods to a community charity (Dec. 2020 collaborated with Red Door Shelter). |
FIRSTHAND FAIR ART MARKET
As a proud CoCreator and Curator of Firsthand Fair Art Market in Toronto, we support local artisans by setting up markets in communities that surround us, fundraise and bring awareness to worthy causes. A portion of our fees go back to the arts through various charities and arts initiatives. |
Interested in supporting local makers?
Contact me about hosting a pop-up market or event, or, to discuss other ways you can participate.